Hear from Rory Sutherland in the 2nd of our Ingenuity Communities Power Hour as he discusses:
- Sticky trends, unchanging rules and fads - how do you distinguish them and what has really changed?
- The art of calculated risks - how to create culture of experimentation and innovation that frees your business from the prevailing idea that it’s ok to fail conventionally
- Why it pays to rip up the rule book…sometimes
- Why you’ll never get fired for playing it safe but will rarely achieve anything remarkable
- Why we need to reframe problems and ask better questions if we’re to discover novel solutions to marketing challenges
- How behavioural science, brands and creativity can work together to drive innovation and create marketing alchemy
- Is marketing really scientific? Why we need re-assess the role of data in business decision making
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