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Inside MAD//North 2026

Big conversations. Big energy. Big northern momentum. MAD//North 2026 brought the industry together for two days packed with bold thinking, new connections and real opportunity, and The Ingenuity Group was right in the mix. From high-impact MAD//Meets sessions connecting brands and agencies, to standout moments across the wider programme, it was a powerful reminder of the creativity and ambition driving the North. Hit play for a glimpse into the people, the pace and the moments that made it happen.