MAD//Fest 2026: Three Days of Connections, Conversations and Growth

From hundreds of conversations across The Ingenuity Group Growth Engine to packed meeting schedules and new introductions, MAD//Fest once again proved why it's one of the biggest moments in the marketing calendar.

MAD//Meets in full swing

Over all three days, our flagship MAD//Meets brought together leading brands and specialist agencies for a series of curated one-to-one meetings.

With back-to-back schedules from morning until evening, brands explored new partners, agencies showcased their expertise, and countless conversations were started that we hope will become long-term partnerships.

Helping agencies unlock growth

Alongside MAD//Meets, our Engage BD Sprint sessions gave agency leaders the opportunity to tackle some of their biggest new business challenges.

From refining positioning and propositions to strengthening credentials and improving conversion, the sessions offered practical, actionable advice designed to help agencies accelerate growth.

The TIG Lounge

Our TIG Lounge quickly became a hub throughout the festival, welcoming clients, partners and new faces for informal conversations, networking and a chance to recharge between sessions.

It was fantastic to see so many people using the space to reconnect with familiar faces, meet new ones and continue discussions sparked across the show.

Capturing industry insight

Throughout the week, our vodcast studio welcomed a fantastic line-up of brand and agency leaders, capturing conversations around growth, marketing, creativity and the future of the industry.

MAD//Fest may be over for another year, but the conversations and opportunities have only just begun - and we can't wait until the next one.