The Ingenuity Group acquires Pearlfinders

The Ingenuity Group, the UK’s biggest connector of agencies and brands, today announces the acquisition of Pearlfinders for an undisclosed sum. 

Pearlfinders Co-Founder and CEO Denese Colbourne will remain in the business in her current role, joining The Ingenuity Group alongside her team. Pearlfinders will continue to operate as its own brand. 

Founded in 2003, Pearlfinders is an industry-leading sales intelligence platform, designed to help clients generate revenue by providing them actionable insights and data to power their outreach. Clients include marketing agencies, HR teams, global sports teams and UK non-profits.  

Founded by Chris Kemp, The Ingenuity Group first began operating as Ingenuity in 2005. In the last twenty years it has grown to encompass Ingenuity, Ingenuity+, Future Factory, Reg&Partners, MAD//FEST, MAD//Masters, and now Pearlfinders. Its purpose is to help the marketing industry thrive, via a wide range of services focused on generating innovation across the sector and improving the connectivity between brands and agencies.  

Chris Kemp, Founder & CEO of The Ingenuity Group, comments: “Data and insights have always been incredibly important to Ingenuity and the other businesses within the group, now so more than ever. And the ever-evolving marketing landscape means we’re always looking at new ways to build out our capabilities in response to clients needs.  

Pearlfinders is a brilliant platform and a natural fit alongside the suite of services we provide to both brands and agency clients, supercharging the data and insights we already have access to across The Ingenuity Group - bringing it all together and adding a new dimension to our offer in this area. I’m delighted to welcome Denese and her team on board.” 

Denese Colbourne, Founder and CEO of Pearlfinders, Comments: “The Ingenuity Group provides Pearlfinders with a fantastic opportunity to reach new heights. We both understand the brand and agency worlds very well and the clear benefits for clients of making the best thinking, intelligence, and growth products and services available to them. My team and I are extremely excited by this new chapter, and we look forward to working with the impressive group that Chris is creating.”