Optimise or Invent? Where marketing's next wave of growth will come from I CMO of the Future: In partnership with DEPT

Optimise or Invent? Where marketing's next wave of growth will come from

For brand-side Heads of Marketing, Marketing Leads and Senior Marketing Managers only.

The Ingenuity CMO of the Future Community invites marketers to an exclusive event, in partnership with DEPT® and held at their offices in Shoreditch, for a discussion on the role of marketing in driving business growth.

Growth is the top priority for most CEOs, and marketing is increasingly expected to deliver it. Yet much of what passes for growth is really optimisation: getting a little more out of the same channels, the same audiences and the same plan. The dashboards look busy, but the business doesn't move much.

The CMO's pulling ahead are taking a different approach. They treat growth as something to be designed and invented rather than defended. They develop new ideas where brand, technology, data and creativity meet, test them quickly, and scale the ones that work.

On the night, we'll explore:

• Where marketing really drives growth, where it’s undersold, and where it overclaims
• How to find, test and scale new growth ideas across siloed teams
• How AI can help you make the impossible possible
• The skills marketers need to lead this, and how to build them now

You'll leave with practical strategies from leaders who have done it, and ideas you can put to work within your own team straight away.

Optimisation keeps a business efficient. What will keep it relevant?