What Really Makes Marketing Work Today?

This event is exclusively for client-side/brand marketers

The CMO of the Future Community invites brand marketers to an exclusive event at PMG's office in Fitzrovia where we'll be asking an expert panel what they believe is: The #1 Secret Behind Every Marketing Campaign's Success.

In a marketing world that’s faster, noisier, and more tech-enabled than ever before, the definition of success is evolving. It’s no longer just about reach or efficiency - it’s about resonance. Today’s most impactful campaigns blend vision, bravery, and authenticity to build genuine connections.

Technology is reshaping the way we approach this success - not just by speeding things up, but by enabling deeper insights and more meaningful, human-centered experiences. The challenge lies in moving from faster marketing to better marketing: where data empowers creativity, and digital tools serve emotional connection.

As customer expectations rise and loyalty becomes harder to earn, brands must embrace both innovation and empathy. The future of marketing belongs to those who can balance performance with purpose, and tech with connection.

Expect bold insights, real-world examples, and plenty of ‘aha!’ moments from marketers who’ve cracked the code to campaign success.

Key discussion points will include:

1. Defining Success in Modern Marketing

2. The Role of Technology in Shaping Success

3. Evolving Customer Expectations and Tech-Enabled Experiences

Panel line-up:

🌟Richard Bowden, CMO of No.7 Beauty

🌟Fiona Spooner, Managing Director at Financial Times

🌟Richard Robinson, Executive Director at Ingenuity+ (Chair)

+more to be announced soon

Agenda:

5:30 pm : Arrival and networking drinks

6:15 pm : Panel Discussion and Q&A

7:15 pm : Networking, drinks & nibbles

This event is exclusively for client-side/brand marketers