Ingenuity's B2B Connect

What is B2B Connect?

B2B Connect is a highly curated, exclusive invite-only event.  It’s designed to solve real marketing & commercial challenges at speed.

It brings B2B brand leaders like you together with the very best specialist B2B agencies in the industry, matched around your most pressing needs.

It’s a chance to get some external, expert perspectives on the latest trends, biggest challenges, and key growth battlegrounds, with a cross section of brilliant agencies.

How does it work?

1. You tell us your current high level strategic challenges. We’ll treat this info with total confidentiality.
2. We then handpick a small selection of agencies that are perfectly placed to solve what’s keeping you up at night, from a variety of perspectives.
3. On the day, and via a series of rapid-fire 30-min sessions, you’ll unpack the issues and explore solutions with each agency.
4. You’ll leave armed with (no-strings attached) fresh insight, ideas and inspiration

Think of it as brain-picking meets problem-solving at pace, to deliver high-calibre strategic solutions, curated just for you.

Why attend?

• Solve problems, fast, with smart, outside-in thinking
• Get inspired by emerging trends and unexpected perspectives
• Network with fellow B2B leaders facing the same industry shifts
• No pressure.  No cost.  Just value.

This isn’t about having a specific brief in mind, it’s about sense-checking possible strategic directions, finding new ideas, and uncovering fresh momentum.

What are people talking about?

Some of the topics already submitted by attending CMOs include:

• How to make the commercial case for more creative bravery
• How AI and automation can transform content creation at scale
• What the rise of B2B influencers means for engagement
• Striking the right brand vs. performance balance
• Navigating long funnels and complex buying committees

In short, a lot of the current challenges mimic what we saw at Cannes & MAD//FEST this year: forward-thinking B2B brands are moving from jargon, formality, & forgettable marketing.

Instead, creative bravery, emotional story-telling, empathy, understanding and entertainment are the tactics driving cut-through, meaningful engagement and growth.

When is it being hosted?

This exclusive invite-only event takes place at 32 Stevenson Street, Euston, from 1-5pm on 4th September.  Optional networking and nibbles to follow.

How do I get involved?

To learn more, ask any questions, or register your interest, please fill out the fields below and let’s set up a quick exploratory call.

Who is Ingenuity?

We’re the biggest connector in the marketing world.

At Ingenuity, we work directly with some of the most exciting B2B brands and agencies - bringing them together to spark one powerful outcome: growth.

Whether it’s through events, thought leadership, communities, or content, everything we do is designed to help marketing thrive.