Uncommon Sense for 2026: Rory Sutherland Shares New Thinking, Key Trends, and What’s Next for MAD//Masters

A MAD//Masters by Rory Sutherland X Ingenuity Group Live Power Hour

Exclusive for Ingenuity Group Brand Communities

• Sticky trends, unchanging rules and fads - how do you distinguish them and what has really changed?
• The art of calculated risks - how to create culture of experimentation and innovation that frees your business from the prevailing idea that it’s ok to fail conventionally
• Why it pays to rip up the rule book…sometimes
• Why you’ll never get fired for playing it safe but will rarely achieve anything remarkable
• Why we need to reframe problems and ask better questions if we’re to discover novel solutions to marketing challenges
• How behavioural science, brands and creativity can work together to drive innovation and create marketing alchemy
• Is marketing really scientific? Why we need re-assess the role of data in business decision making

So pause what you're doing, ask more questions and register FREE for ‘Uncommon Sense for 2026: Rory Sutherland Shares New Thinking, Key Trends, and What’s Next for MAD//Masters'.

Over the course of an hour you'll be treated to a sneak peak of the MAD//Masters by Rory Sutherland course content and have the opportunity to put your questions to Rory in a live forum.

EXCLUSIVE OFFER

We're excited to offer our community members an exclusive Buy One, Get Two Free deal on all Rory Sutherland's MAD//Masters course places.

Want to get even more of your team involved? We’re happy to discuss tailored packages and additional offers. Please contact sam@madfestlondon.com and quote 'communities'.