MAD//Meets Sport @ MAD//Fest For Brands | July

Connecting brands with
the agencies of tomorrow

MAD//Meets Sport is the place where bold, forward-thinking brand marketers meet the most dynamic social and influencer agencies specialising in sports - all happening at MAD//Fest on 8th July.

As part of the show, get ready for half a day packed with powerful face-to-face conversations with agency experts in their respective fields. Whether you're levelling up your social strategy, diving into influencer marketing, or harnessing the power of creator-led content through the lens of sport, MAD//Meets Sport brings it all together under one roof for an inspiring and energising session.

From athlete partnerships and fan communities to culturally relevant content, you'll meet agencies that specialise in helping brands connect with audiences through the passion and influence of sport.

If your 2026 vision is all about creators, community, and next-level content in the world of sport - this is your moment.

👇🏼 Secure your spot now and get ready to connect, collaborate, and find out more!

HOW DOES IT WORK?

1. Provide context and set the scene

To ensure the best possible matches, you will be asked to provide situational context about your marketing objectives. This includes sharing key details about your needs and goals, which will help agencies prepare for a productive, tailored meeting.

2. Context shared with agencies

Once your context is received, it will be shared with the agencies who have confirmed their attendance and expressed interest in working with brands like yours. This ensures they come prepared with the insights and ideas most relevant to your needs.

3. One-to-one meetings with agency specialists

On the day of the event, you'll have the opportunity to meet with 6-8 top-tier agencies that specialise in sport-focused social, influencer and creator marketing. Each meeting will be 20 minutes, giving you just the right amount of time to discuss your challenges, explore solutions, and get to know each agency's approach.

4. Give feedback and decide next steps

After the event, we'll ask you to provide feedback on each agency you met with. Additionally, you'll have the opportunity to choose which agencies you'd like to continue conversations with, allowing you to take the next steps in building partnerships.

"This is my third time at MAD//Meets, and every time I've met really incredible agencies - We've got some good business from these events" - TikTok

"It was a good reminder, that sometimes for brands, it's really great to get an outside perspective - sometimes your too close to your own challenges" - British Red Cross

"It's been good to see huge agencies, small agencies, people in the same shoes as us and different takes on things we haven't looked at in the same way before" - Universal Music Group

"I've met so many interesting companies, gaining a lot of good knowledge that we can use going forward for the company" - Sushidog