MAD//Meets SPORT@ MAD//Fest For Brands | July

Connecting brands with
the agencies of tomorrow

MAD//Meets Sport is where ambitious brand marketers connect with the most exciting sports, sponsorship and fan engagement agencies in the industry - all taking place at MAD//Fest from 7-9 July.
 

As part of the show, get ready for half a day of powerful face-to-face conversations with agency experts shaping the future of sport, culture and fandom. 

Whether you’re exploring sponsorship strategy, athlete and talent partnerships, fan-first content, experiential activations or the growing crossover between sport, entertainment and social media, MAD//Meets Sport brings the industry together under one roof for an inspiring and energising session.
 

If your 2026 plans are focused on fandom, partnerships, culture and creating meaningful audience connection through sport - this is your moment.
 

👇🏼 Secure your spot now and get ready to connect, collaborate and discover what’s next!

HOW DOES IT WORK?

1. Provide context and set the scene

To ensure the best possible matches, you’ll be asked to share context around your brand, objectives and current challenges within the sports and sponsorship landscape. This helps agencies tailor conversations and come prepared with relevant ideas and solutions.

2. Context shared with agencies

Once your context is received, it will be shared with the agencies who have confirmed their attendance and expressed interest in working with brands like yours. This ensures they come prepared with the insights and ideas most relevant to your needs.

3. One-to-one meetings with agency specialists

On the day, you’ll meet with 6-8 leading agencies specialising in sport. Each 20-minute meeting is designed to give you enough time to discuss challenges, explore opportunities and understand each agency’s approach.

4. Give feedback and decide next steps

After the event, we’ll ask you to provide feedback on each agency you met with. Additionally, you’ll have the opportunity to choose which agencies you'd like to continue conversations with, allowing you to take the next steps in building partnerships.

"This is my third time at MAD//Meets, and every time I've met really incredible agencies - We've got some good business from these events" - TikTok

"It was a good reminder, that sometimes for brands, it's really great to get an outside perspective - sometimes your too close to your own challenges" - British Red Cross

"It's been good to see huge agencies, small agencies, people in the same shoes as us and different takes on things we haven't looked at in the same way before" - Universal Music Group

"I've met so many interesting companies, gaining a lot of good knowledge that we can use going forward for the company" - Sushidog