The one percents which help great work land

Every agency regularly talks about the big things and for good reason. The work. The strategy. The People. The things that create excitement, build belief, and ultimately win business. 

But often, what helps these things land properly are the smaller details around them. 

This is where the one percents come in. 

Individually, none of the one percents feel important enough to obsess over. No one’s winning a pitch because there was a name card on the table. But stack enough of these moments together and suddenly the whole experience feels more confident, more considered, more complete. 

The big idea gets heard more clearly because nothing around it feels messy or distracting. 

Like meeting someone at the door. This is a small thing, but it changes the tone immediately. Instead of marketers standing awkwardly in reception wondering where they should be, someone’s there saying, “Great to see you, come through.” Before the meeting’s even started, the smallest of things already feel smooth and organised. 

Same with seating. A tiny detail, but it removes the familiar shuffle of people figuring out where to sit. Names down, everyone settles quickly, the room relaxes faster. It creates the immediate feeling thought has gone into the experience as well as the presentation. 

Then the meeting starts. 

The strategy and the work still do the heavy lifting, obviously. But the strongest teams know how to create an environment where these ideas can land properly. They get people talking early. Nothing forced, just enough to shift the dynamic from presentation to conversation. Once people have spoken, they’re engaged. They’re committed and in it with you. 

Even the room matters. The right size, the right setup, the right atmosphere. No one walks out talking about the room itself, but they remember how the meeting felt. Comfortable. Focused. Easy. 

And then there’s what happens afterwards. 

You can have a brilliant meeting, strong chemistry, exciting ideas, real momentum, but if the follow-up feels slow or disconnected, some of this energy disappears. The best teams carry the same level of care through everything that follows. Quick, thoughtful, considered. The momentum keeps moving. 

That’s what the one percents do. 

They don’t replace the work. They support it. 

They help great ideas feel clearer. They help relationships build faster. They help people trust what they’re seeing because everything around the thinking feels intentional too. 

“People win people” gets said a lot, and there’s truth in it. But often what people are responding to isn’t one big, impressive gesture. It’s the accumulation of smaller signals clearly saying: these people are thoughtful, prepared, and good to work with. 

And all of this adds up. 

Not in a flashy way. 

Because when the smaller details are handled well, everything else gets heard more clearly.

Dominic Glenn, Managing Partner, Ingenuity+

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