Redefining B2B Marketing: Bridging the Creativity Gap

This year, B2B has taken centre stage. From highly successful B2B Summits to campaigns packed with bold ideas, humour and heart. The message has been clear: B2B Marketing works best when it breaks away from being safe and predictable. We’re bringing together a panel of senior B2B marketers to explore what’s working well, what could be even better if, and where the opportunities lie today.

B2B is in the midst of a transformation, moving beyond transactional, one-size-fits-all tactics toward creative, human, and personalised experiences. Buyers now expect the same level of storytelling, emotional connection, and tailored engagement they see from consumer brands - whether that’s thought-leadership content, interactive demos, video storytelling, or account-based campaigns.

The challenge for both brands and agencies is no longer just effectiveness, but memorability.

Key discussion points will include:

1. The Creativity Gap in B2B

2. Creative Positioning as a Market Differentiator

3. Measuring Impact 

4. Future Outlook: The Creative B2B Playbook

Agenda:

5:30 pm : Arrival and networking drinks

6:15 pm : Panel Discussion and Q&A

7:15 pm : Networking, drinks & nibbles

More details to follow soon!