The marketing world is full of ambition. For many, the goal is simple: land the best job. But what does that actually mean? A big title? A global brand? A great salary? For the senior marketers speaking at our recent CMO of the Future event, it turns out the “best job” isn’t a destination - it’s a combination of purpose, people, progress, and personal impact.
And it’s not just about job hunting. In fact, we found that many weren’t looking when they found their current role - they were building the kind of career that made them stand out long before the opportunity arose.
So, what really makes the best jobs in marketing?
It’s not just where you work—it’s how you work.
Joy in your role often comes from the culture, not the category. The “perfect job” doesn’t mean the easiest - it’s the one where you feel stretched, valued, and connected to a meaningful mission. Whether it’s leading a brand through bold transformation or working with a team that lifts you up, the best roles bring purpose to the forefront and let you do your best thinking.
Leadership isn’t about hierarchy, it’s about generosity.
The best leaders aren’t always the loudest. They’re secure in what they know and generous in sharing praise, feedback, and responsibility. The most admired bosses didn’t hoard the spotlight - they handed it to their team. Great leadership creates cultures where risk is safe, boldness is celebrated, and learning is continuous.
Your ecosystem is everything.
From agency partners to internal allies, your success often hinges on the people around you. Building a strong, trust-based ecosystem - where partners feel like part of your business, not vendors. It’s good leadership and about being challenged: “If your agency is scared they’re going to get re-pitched every year, they won’t push you.”
Your personal brand matters - whether you like the term or not.
It’s not about playing a character. It’s about being known for something. Awareness, consideration, and trust aren’t just brand metrics, they apply to your career too. If people don’t know what you’re good at, how can they bring you opportunities? And if you’re looking to grow, your personal brand isn’t just about the next job. It helps you thrive in the one you’re in.
And finally: you have power. Use it.
No one cares about your career more than you do, and that’s exactly how it should be. The best roles aren’t found by accident. They’re the result of showing up, saying yes to the tough stuff, investing in your network, and staying curious. The best marketers of the future won’t just adapt to change - they’ll lead it.
So, whether you’re aiming for the CMO seat or simply looking to stand out in your current role, remember this: the best jobs don’t come to those who wait. They come to those who build.
