Ingenuity's B2B Connect

--- Invite only event ---

What is B2B Connect?

B2B Connect is a highly curated, exclusive invite-only event.  It’s designed to solve real marketing & commercial challenges at speed.

It brings B2B brand leaders like you together with the very best specialist B2B agencies in the industry, matched around your most pressing needs.

It’s a chance to get some external, expert perspectives on the latest trends, biggest challenges, and key growth battlegrounds, with a cross section of brilliant agencies.

How does it work?

1. You tell us your current high-level strategic challenges. We’ll treat this info with total confidentiality.
2. We then handpick a small selection of agencies that are perfectly placed to solve what’s keeping you up at night, from a variety of perspectives.
3. On the day, and via a series of rapid-fire 30-min sessions, you’ll unpack the issues and explore solutions with each agency.
4. You’ll leave armed with (no-strings attached) fresh insight, ideas, and inspiration

Think of it as brain-picking meets problem-solving at pace, to deliver high-calibre strategic solutions, curated just for you.

Why attend?

• Solve problems, fast, with smart, outside-in thinking
• Get inspired by emerging trends and unexpected perspectives
• Network with fellow B2B leaders facing the same industry shifts
• No pressure.  No cost.  Just value.

This isn’t about having a specific brief in mind, it’s about sense-checking possible strategic directions, finding new ideas, and uncovering fresh momentum.

What are people talking about?

The session focuses on brand strategy, creative and content challenges.  Some topics already submitted by ‘due-to-attend CMOs’ include:

• How do I convince my CFO to invest in brand building over short-term demand generation tactics?
• We’re keen to embrace B2B Content creators.  How to run a programme at scale whilst juggling safety and authenticity?
• I have a content quantity problem.  Gen AI breaks the cost model but has introduced real brand safety risks.  How to tackle this effectively?
• I need a creative platform that will survive 3+ years.  How can I stand out amongst a sea of category sameness?
• I’m finding emotional storytelling in a dry sector a real challenge.  What’s the best solution?
• We’re trying to move away from ‘rational feature selling’ and embrace behavioural science and emotion.  How best to make this shift (and make it effective?)
• What’s best practice across AI native content creation and brand safety?
• How do I reliably sell to a community of decision makers, and not just one audience persona?
• How can I find real white space for my thought leadership, when all competitor content sounds the same?
• How do I create a full funnel creative platform?

When is it being hosted?

This exclusive invite-only event takes place at Ingenuity London, 24 - 32 Stephenson Way, NW1 2HD from 1-5pm on 26th February.  Optional networking and nibbles to follow.

How do I get involved?

To learn more, ask any questions, or register your interest, please fill out the fields below and let’s set up a quick exploratory call.

Who is Ingenuity?

We’re the biggest connector in the marketing world.

At Ingenuity, we work directly with some of the most exciting B2B brands and agencies - bringing them together to spark one powerful outcome: growth.

Whether it’s through events, thought leadership, communities, or content, everything we do is designed to help marketing thrive.