If culture, creativity, and technology become everyone’s business, what becomes the CMO’s?

-- An event for brand-side marketers only --

The Ingenuity CMO of the Future Community invites marketers to an exclusive panel event, held at the M+C Saatchi offices at Golden Square in Soho for a discussion on career, and the future of senior roles in the marketing world.

The role of the CMO is being rewritten. Brand is no longer built by marketing alone. Customer experience, product, creators, employees, algorithms, technology, and culture all shape how a business is perceived, often beyond the CMO’s direct control.

At the same time, 33% of brand value comes from how a brand influences and participates in culture.* That puts culture firmly on the growth agenda but raises a bigger question about who should lead it.

For the CMO of the future, success may depend less on owning marketing and more on orchestrating the forces that create demand, relevance, and value across the entire business.

That requires a different kind of leader: one who can anticipate cultural shifts, connect them to commercial opportunity, mobilise the organisation around them and demonstrate their impact on growth.

So perhaps the question isn’t “What does the future CMO look like?” but something more fundamental:

Are we approaching the end of the CMO as we know it, and the beginning of something much bigger?

Agenda:

6pm : Arrival, networking and drinks

7pm : Panel discussion & Q&A

7:30pm onwards : Networking, canapés and drinks