In this session, Claire Jefferies, CMO at Identi, offered a refreshingly honest take on what it means to lead with both head and heart. With a background spanning ExxonMobil, EA, and Orange, Claire blends performance-minded precision with a deep emotional instinct - especially in her current role in the pet tech space.
Claire spoke candidly about leadership lessons learned the hard way: from pitching mobile strategies during the launch of the first iPhone, to integrating 13 brands post-private equity investment. Her advice to marketers navigating big transitions? Get clear on what you want, and ask for it. Chemistry with agency partners matters just as much as credentials, and great creative is built on mutual honesty, not posturing.
Her reflections on reinvention, resilience, and trusting your instincts left a lasting impression, reminding us that the most impactful marketers aren’t just strategic thinkers, but also confident decision-makers unafraid to raise their hand and own the brief.
More like this...
CMO of the Future: Zoe Fidler from Lastminute.com
We sat down with Zoe Fidler (Head of Brand and PR at Lastminute.com) to explore how curiosity and bold thinking have shaped her career - from transforming heritage brands like Churchill to reinvigorating a travel icon with insight-led creativity.
A CMO's Perspective: Sara Holt from Center Parcs
Sara Holt, Chief Marketing Officer at Center Parcs, reflects on her career journey, leadership style, and creative partnerships with transparency and insight.
Interview with Rose Davis of Shepherd Neame
We sat down with Rose Davis, Brands Marketing Manager @ Shepherd Neame
Interview with Sammie Man of Sony Pictures
We sat down with Sammie Man, Marketing Manager @ Sony Pictures
Marketing Matters: Boots
With our partners at ISBA, we've created a new interview series, exclusively for our CMO of the Future community members, that touches upon brand challenges that continue to dominate headlines, influence brand behaviour and impact marketing budgets.
CDMO at L'Oréal talks their Marketing Mix
We sit down to discusss the Marketing Mix at L'Oréal
Interview with Chris Davies of Wickes
We sit down with Chris Davies, Senior Marketing Manager @ Wickes
The Marketing Mix of Lloyds Banking Group
A unique look at the Marketing Mix at Lloyds Banking Group.
Interview with Ben Cohen of Intersport
We sit down with Ben Cohen, Global Brand Marketing Manager @ Intersport
Interview with Roisin Gray of TikTok
We sit down with Roisin Gray, Marketing Solutions Lead, CPG & Beauty @ TikTok
Interview with Rafael Espesani of OREO
We speak with Rafael Espesani, OREO Senior Marketing Brand Manager @ Mondelez
Interview with Alice Vidal of Deliveroo
We sit down with Alice Vidal, Senior Marketing Manager - Global Rider @ Deliveroo