A CMO's Perspective: Richard Bowden at No.7

In this session, Richard Bowden, Marketing Director at No.7 Beauty Company, shared his candid, inspiring journey across brands like British Airways, Unilever, and Boots - culminating in his current role leading a portfolio that includes No7, Soap & Glory, and Botanics. Richard’s story is one of resilience, curiosity, and creative bravery, underpinned by a deep belief in the power of empathy, coaching, and personal growth.

He shared valuable insights from his marketing career, highlighting the importance of creativity, curiosity about human behaviour, and entrepreneurial drive as his core motivations. He emphasized the value of building a strong personal brand, being able to clearly articulate your unique strengths, and leaving a memorable “brand stamp” on others. Richard stressed the importance of bravery - both in taking risks and in pushing bold creative ideas - and advised building a network early, something he regrets not doing sooner. He underlined the role of honest, challenging agency relationships, the need for omnichannel agility, and having partners who can stand alongside you at board level.

He spoke passionately about purpose-led innovation, particularly his proudest campaign, for No7’s “Future Renew,” which introduced a clinically proven peptide and became the biggest ever UK skincare launch. His approach combined storytelling, scientific credibility, and bold execution - launching first in New Scientist to earn trust before mass media followed.

His biggest lessons? Build your network earlier, be braver sooner, and always fight for the big idea.