The effectiveness era: Why CMOs are rewriting the rules of creativity, media and agency value in 2026

---This is an invite only event---

Marketing has entered its most demanding era yet; one where creative brilliance, media precision and commercial impact must finally meet. This is the effectiveness era.

CMOs are under more scrutiny than ever to prove what works, why it works, and how quickly it drives growth. Agencies, in turn, face a new accountability: value must be visible, measurable, and linked to real business outcomes.

The old binary of “storytelling vs performance” is collapsing. The future belongs to those who can unite the two.

Drawing on data from 500 senior marketers, this event uncovers what effectiveness really means in 2026; how CMOs are evolving their expectations, how agencies need to flex and grow their offer, and why the brands that win will be the ones who can combine creativity, intelligence, technology and commercial impact in new and transformative ways.


Our panel line up:

🌟Emma Isaac, CMO of Virgin Money

🌟David Black, UK MD of Google

🌟Ben Carter, CCO of Carwow

Hosted by Gill Huber, Managing Director of Ingenuity+ & Richard Robinson, Executive Director of Ingenuity+