The AI expectations gap: what clients want vs what agencies deliver

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Our next Ingenuity+ CMO Pulse evening focuses on a single, critical question: Is there an AI expectations gap between what CMOs need and what their agencies provide?

In this exclusive event we will reveal the latest wave of data from our proprietary quarterly research of 250 senior UK marketing leaders. 

Many CMOs are feeling a growing disconnect between the promise of AI and the productivity of their agency partners. As a result, we see CMOs rethinking agency partnerships in the wake of AI transformation and our latest wave of research uncovers a growing gap between what CMOs need and what their agencies are able to provide. While the promise of automation is everywhere, the reality of delivery within agency and client teams can often fall short. We explore this tension, offering a rare chance to benchmark your strategy and approach against other major UK brands.

Panellists, moderated by Gill Huber, include:

• Tina Koehler. Chief Commercial Officer, The Gym Group
• Marianne McGoldrick. VP Global Content, Merlin Entertainments
• Dan Ramsay. Senior Director, Marketing (International), Avis Budget Group
• Ian Crocombe. CEO, Deft

Networking, drinks and canapes will be full supply before and after the panel discussion with CMO peers and a handful of agency leaders.