The Next Customer Might Not Be Human
Marketing is changing faster than ever - and the next generation of customers may not interact with brands in the ways we've become accustomed to.
In this episode of Growth Leaders, Google's Global Head of Marketing Emad Nadim explores how AI is reshaping marketing, customer behaviour and the way brands need to think about growth. Rather than focusing solely on new technology, the conversation looks at the opportunities AI creates for experimentation, collaboration and building better customer experiences.
The discussion also highlights why partnerships will become increasingly important as the marketing ecosystem evolves, and why organisations that embrace change with curiosity and confidence will be best positioned to grow.
It's a forward-looking conversation that challenges marketers to think differently about the future while staying focused on the fundamentals of creating value for customers.
Key takeaways
- AI is changing how customers discover, evaluate and interact with brands.
- Experimentation will become a key competitive advantage for marketers.
- Collaboration between brands, agencies and technology partners will be essential for future growth.
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