What does it take to build a brand that people genuinely connect with?
In this episode of 'The Inside Story', we sit down with Favola co-founders Sophia Littledale and Alex Jeater to explore the power of value-led brands, the importance of storytelling and why creating content for contents sake simply isn’t enough.
We also discuss the challenges of growing an independent agency, standing out to earn audience attention and how the right connections can help great creative work reach the brands that need it and in turn achieve business growth.