We sat down with Jacinta Faul, CEO at SocialChain, to hear her perspective on leading one of the most culturally relevant social agencies in the UK, offering a clear-eyed view into how the agency operates today, how it approaches new business, and what has changed in client engagement over the past few years.
As CEO, she speaks candidly about balancing creative vision with commercial leadership, how the agency adapts to client expectations, and why trust and collaboration are crucial to building long-term partnerships.
If you're looking to understand how top-tier social agencies pitch, evolve, and retain business - listen to Jacinta unpack the strategies and realities behind SocialChain's approach to growth and client relationships.
