We sat down with James Lawton-Hill, Marketing and Agency Director at APS Group, to discuss how brands engage with and buy agency services.
James shares his personal and professional background - from his start in agency life through to his current role at APS. Throughout the discussion, he reflects on the shifting dynamics between clients and agencies, particularly within production and content services, and explores how expectations around agility, scale, and commercial value have evolved.
If you're interested in how production agencies are adapting their models and approach to meet modern brand needs, listen to James as he offers honest insights into what works, what clients want today, and how APS is navigating this competitive landscape.
