In collaboration with ISBA, we interview senior marketers across top brands to look at their marketing mix and the unique insights which can be gained.
In this interview we speak with Jeremy Hayward, Customer Engagement and Value Generation Director about the Marketing Mix at Lloyds Banking Group.
More like this...
Interview with Gareth Crew of Canon
We sat down with Gareth Crew, Canon’s Social Media and Digital Communications Lead, to discuss the impact of social media, his career journey so far, and the brands he finds most inspiring today.
A CMO's Perspective: Richard Bowden at No.7
In this session, Richard Bowden, Marketing Director at No.7 Beauty Company, shared his candid, inspiring journey, culminating in his current role leading a portfolio that includes No.7, Soap & Glory, and Botanics.
A CMO's Perspective: Claire Jefferies at Identi
Richard Robinson, Executive Director at Ingenuity+, sat down with Claire Jefferies, CMO at Identi, to explore Claire's career to date. She offered a refreshingly honest take on what it means to lead with both head and heart.
CMO of the Future: Zoe Fidler from Lastminute.com
We sat down with Zoe Fidler (Head of Brand and PR at Lastminute.com) to explore how curiosity and bold thinking have shaped her career - from transforming heritage brands like Churchill to reinvigorating a travel icon with insight-led creativity.
A CMO's Perspective: Sara Holt from Center Parcs
Sara Holt, Chief Marketing Officer at Center Parcs, reflects on her career journey, leadership style, and creative partnerships with transparency and insight.
Interview with Rose Davis of Shepherd Neame
We sat down with Rose Davis, Brands Marketing Manager @ Shepherd Neame
Interview with Sammie Man of Sony Pictures
We sat down with Sammie Man, Marketing Manager @ Sony Pictures
Marketing Matters: Boots
With our partners at ISBA, we've created a new interview series, exclusively for our CMO of the Future community members, that touches upon brand challenges that continue to dominate headlines, influence brand behaviour and impact marketing budgets.
CDMO at L'Oréal talks their Marketing Mix
We sit down to discusss the Marketing Mix at L'Oréal
Interview with Chris Davies of Wickes
We sit down with Chris Davies, Senior Marketing Manager @ Wickes
Interview with Ben Cohen of Intersport
We sit down with Ben Cohen, Global Brand Marketing Manager @ Intersport
Interview with Roisin Gray of TikTok
We sit down with Roisin Gray, Marketing Solutions Lead, CPG & Beauty @ TikTok