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ArticleFinding the Optimal Agency Model : A Marketing Procurement Perspective
The marketing landscape in 2025 is evolving at unprecedented speed. In today’s climate, the “optimal” agency model is not a static structure—it’s a mindset.
VideoCreative Production in the Next 3 Years (How to win and not lose)
Watch our expert panel discuss the future of creative production and discover key strategies for content personalization at scale.
VideoUnlocking Value: Client-Agency Relationships for Success
EVENT: Unlocking Value: Client-Agency Relationships for Success
VideoContent Production Reloaded: Embracing the AI Era
Paramount, Aldi and eight&four come together to speak on AI
ArticleHow to Brief Your Agency Guide
A best practice guide on how to brief your agency in partnership with ISBA
ArticleBest practice guide to running an agency selection process
This article has been designed to help you consider what's right for you and to lay out best practice when you are running an agency selection process.
ArticleHow to judge a pitch: evalutation, costs vs creativity & negotiation
How do you really judge a pitch whilst showing your appreciation to the agencies commitment to the process? We look at the evaluation of the pitch, costs vs creativity, who should sit in the room and contract negotiation.
ArticleDeveloping a best-in-class contract with your media agency
Do you have a good contract with your media agency? What does good look like and how do you make it work?