The marketing landscape in 2025 is evolving at unprecedented speed. In today’s climate, the “optimal” agency model is not a static structure—it’s a mindset.

We invite you to join us in The Jungle by the Ingenuity Group - A hub within the MADNESS, an exclusive space for connection, content and creativity

Watch our expert panel discuss the future of creative production and discover key strategies for content personalization at scale.

EVENT: Unlocking Value: Client-Agency Relationships for Success

Paramount, Aldi and eight&four come together to speak on AI

A best practice guide on how to brief your agency in partnership with ISBA

This article has been designed to help you consider what's right for you and to lay out best practice when you are running an agency selection process.

How do you really judge a pitch whilst showing your appreciation to the agencies commitment to the process? We look at the evaluation of the pitch, costs vs creativity, who should sit in the room and contract negotiation.

Do you have a good contract with your media agency? What does good look like and how do you make it work?