Over the course of an hour, we were treated to an exclusive sneak peek into the MAD//Masters by Rory Sutherland course content with the opportunity to put questions directly to Rory in a lively, interactive forum - exclusively for the Ingenuity Group Brand Communities.

The future of marketing is not just about adopting new tools but about harnessing technology to fuel creativity and trust.

In this session, Catriona Mantle, Marketing Director at Arla Foods, offered a candid look at what it means to lead with purpose, creativity, and resilience in one of FMCG’s most scrutinized roles.

We sat down with Emily, Managing Director at Impero, to hear her view on the truth behind how brands engage with and buy agency services.

We sat down with Gareth Crew, Canon’s Social Media and Digital Communications Lead, to discuss the impact of social media, his career journey so far, and the brands he finds most inspiring today.

In this session, Richard Bowden, Marketing Director at No.7 Beauty Company, shared his candid, inspiring journey, culminating in his current role leading a portfolio that includes No.7, Soap & Glory, and Botanics.

In this session, Steffan Aquarone, MP for North Norfolk, shared insights from his unusual journey from digital marketing into politics, and how lessons from communications can transform public life.

Richard Robinson, Executive Director at Ingenuity+, sat down with Claire Jefferies, CMO at Identi, to explore Claire's career to date. She offered a refreshingly honest take on what it means to lead with both head and heart.

We sat down with Zoe Fidler (Head of Brand and PR at Lastminute.com) to explore how curiosity and bold thinking have shaped her career - from transforming heritage brands like Churchill to reinvigorating a travel icon with insight-led creativity.

In this fireside chat, Rachel Allison (founder of creative agency Axe & Saw) speaks with her client, Imme Ermgassen, co-founder of the non-alcoholic drinks brand Bovito. Together, they unpack how Bovito has shaken up the drinks industry with a brand built not on moderation, but on pleasure and inclusivity.

In this candid chat, Hamish Day (Client Service Director at Dude London) sat down with Trainline’s Leah Knighton (Brand Director) to explore how entertainment can help brands break through in increasingly distracted digital environments.

We sat down with Maria Rubio, Marketing Manager at Spin, one of the industry’s top creative first social agencies, to get the inside scoop on how they craft marketing that not only strengthens the Spin brand, but continues to be a key driver of new business. From big picture strategy to topical trends that align with their values, Spin is the perfect example of agency self-promotion done right.