We sat down with Emily, Managing Director at Impero, to hear her perspective on how agency new business has evolved and what it takes to succeed today.
Emily shared first-hand insights into running a 60-person agency, where she balances operations, client relationships, and a hands-on role in new business, marketing, and PR. She discussed how the landscape has shifted over the past 20+ years, from clients having time for in-person meetings and lunches to a post-COVID world where introductions often happen online and time is scarce.
Whether you’re looking to understand how to adapt your new business approach in a time-poor client landscape, discover how to make pitches more effective, or learn how to position your agency with genuine value, this conversation with Emily is packed with practical insights.
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