We sat down with Danny Whatmough, Co-Managing Director at Red Consultancy, to discuss how brands engage with and buy agency services.
Having spent years rooted in PR but with a strong digital and social lens, Danny shares how the evolution of these disciplines is reshaping agency-client relationships. The conversation explores how digital transformation has changed the expectations of clients, influenced new business strategies, and demanded more integrated and agile agency models.
Listen to Danny reflect on his own journey, the role of earned media in today’s brand ecosystem, and what agencies need to get right when positioning themselves for success in a rapidly shifting communications landscape. This session offers an honest and insightful look at what’s working, and what isn’t, in agency growth today.
