Latest Ingenuity+ Insights
Find the latest news, press releases, insights and thought leadership from the Ingenuity+ team, covering pitch process, marketing procurement and advice for brands.
ArticleShaping strategy, not just shortlists: The modern role of the intermediary
The value of the intermediary lay in neutrality, market knowledge and process rigour. In today’s marketing landscape, this is no longer enough.
ArticleOutside insight, inside impact: How Ingenuity+ can strengthen marketing leadership
The role of the modern, progressive CMO has become an intricate balancing act. Today’s marketing leaders need to be commercial negotiators, data architects, and relationship managers as well as brand champions across increasingly fragmented multi-agency ecosystems.
ArticleFrom chaos to clarity: Crafting pitch processes to maximise value
A structured, well governed pitch process offers a clear alternative. It transforms agency selection into a disciplined exercise to support long term partnership and value creation for all.
Article2026: Learning to navigate the tension between The Platform and The Specialist
In 2026, the most effective CMOs will be judged on the systems they build, not just the names on their roster. As 2025 ended we saw the UK market beginning to split into two distinct paths: the integrated platform (the holdcos) and the agile specialist (the indies).
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