Agency briefing is crucial. A good brief (and process) saves time, money and headaches. But a great brief can lead to undiscovered revenue, increased brand affinity and long-term growth.
In partnership with ISBA - we’ve spoken to experts from across the industry to help brand marketers brief their agencies in a way that not only informs but inspires.
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Tue01Jul 2025CMO of the Future @ The Jungle, MAD//Fest
We invite you to join us in The Jungle by the Ingenuity Group - A hub within the MADNESS, an exclusive space for connection, content and creativity
The best marketing roles don’t just happen. They’re built.
The marketing world is full of ambition. For many, the goal is simple: land the best job. But what does that actually mean?
What is CMO of the Future?
Find out what CMO of the Future is all about?
Interview with Rose Davis of Shepherd Neame
We sat down with Rose Davis, Brands Marketing Manager @ Shepherd Neame
Sustainability Roundtable - Key Takeaways
Interview with Sammie Man of Sony Pictures
We sat down with Sammie Man, Marketing Manager @ Sony Pictures
Marketing Matters
Watch a panel discussion from senior marketing leaders on authentically connecting with consumers.
Marketing Matters: Boots
With our partners at ISBA, we've created a new interview series, exclusively for our CMO of the Future community members, that touches upon brand challenges that continue to dominate headlines, influence brand behaviour and impact marketing budgets.
CDMO at L'Oréal talks their Marketing Mix
We sit down to discusss the Marketing Mix at L'Oréal
Interview with Chris Davies of Wickes
We sit down with Chris Davies, Senior Marketing Manager @ Wickes
The Marketing Mix of Lloyds Banking Group
A unique look at the Marketing Mix at Lloyds Banking Group.
How to judge a pitch: evalutation, costs vs creativity & negotiation
How do you really judge a pitch whilst showing your appreciation to the agencies commitment to the process? We look at the evaluation of the pitch, costs vs creativity, who should sit in the room and contract negotiation.