Agency briefing is crucial. A good brief (and process) saves time, money and headaches. But a great brief can lead to undiscovered revenue, increased brand affinity and long-term growth.
In partnership with ISBA - we’ve spoken to experts from across the industry to help brand marketers brief their agencies in a way that not only informs but inspires.
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Interview with Sammie Man of Sony Pictures
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Watch a panel discussion from senior marketing leaders on authentically connecting with consumers.
Marketing Matters: Boots
With our partners at ISBA, we've created a new interview series, exclusively for our CMO of the Future community members, that touches upon brand challenges that continue to dominate headlines, influence brand behaviour and impact marketing budgets.