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Balancing brand and performance marketing in a sales focused business
In this session, Ben Cunningham (Director at IMA) and Chris Kelly (Head of Marketing at John D Wood) unpacked how a legacy estate agency is balancing brand building with performance-led marketing in an increasingly data-driven world. - Interviews
From Taboo to Talked About: How "Let's Open Up" Broke Down Barriers
In a bold and refreshingly candid session, Leith's Debbie Morgan and Hanx's Emily Prichard explored the thinking, process, and impact behind the ‘Let’s Open Up’ campaign - a brave initiative that spotlighted vaginismus, a little-discussed but common condition affecting many women globally. - Interviews
As David Ogilvy said “You’ll never bore people into buying your product”
In this session, James Murphy (CEO at Ogilvy UK) and Lee Willet (Brand Director at Molson Coors) shared how iconic beer brands like Carling and Coors stay relevant in an ever-evolving, crowded market. - Interviews
What does it really take to launch GenAI at a big brand? The HSBC reality check
In this session, Kate Ross (CEO of eight&four) sat down with her client Steve Thomas (Head of Marketing Strategy and Global Delivery at HSBC Global Private Banking) to unpack the real-world use of AI in corporate marketing. - Article
Navigating the New Landscape of M&A in the Agency World
Beyond the Sale: What It Really Takes to Merge or Sell an Agency - Interviews
The Truth with Danny Whatmough - The Agency Curve Community
We sat down with Danny Whatmough, Co-Managing Director at Red Consultancy, to hear his view on the truth behind how brands engage with and buy agency services. - Interviews
The Truth with Ed Knights - The Agency Curve Community
We sat down with Ed Knights, former Head of New Business and Marketing at Born Social, now Head of Growth at 50 Sport, to hear his view on the truth behind how brands engage with and buy agency services. - Article
The Best Agencies Don’t Win Pitches, They Win Trust
Winning a pitch is great. But if that’s the only way your agency secures new clients, you’re playing a high-risk game. - Interviews
Grand Central: A Once In a Generation Opportunity to Reshape the Brand
In this session, Initials agency and Grand Central Rail shared how they seized a rare opportunity to rebrand the train operator following post-COVID shifts in travel. As an open-access provider connecting underserved towns to London, Grand Central needed a refreshed identity that reflected its unique role. - Interviews
How brands can tap into the ever-changing creator economy
In this lively session hosted by Olly Lewis (CEO of The Fifth), YouTube creator Jesse “Chewkz” and YouTube’s Kat Keen explored how creators are transforming from content makers into full-fledged media brands. - Thu05Jun 2025Past Events
Ended: Navigating the M&A Landscape: What's best for your agency?
Whether you're actively considering a sale or simply want to future-proof your agency for the long term, this session will arm you with the knowledge, insight and strategies to make smart movess.