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InterviewsThe Truth with Emily Winterbourne - The Agency Curve Community
We sat down with Emily, Managing Director at Impero, to hear her view on the truth behind how brands engage with and buy agency services.
ArticleBuilding a brand community from the ground up
In this fireside chat, Rachel Allison (founder of creative agency Axe & Saw) speaks with her client, Imme Ermgassen, co-founder of the non-alcoholic drinks brand Bovito. Together, they unpack how Bovito has shaken up the drinks industry with a brand built not on moderation, but on pleasure and inclusivity.
InterviewsTrainline : The Most Entertaining Brand Wins
In this candid chat, Hamish Day (Client Service Director at Dude London) sat down with Trainline’s Leah Knighton (Brand Director) to explore how entertainment can help brands break through in increasingly distracted digital environments.
ArticleAn Interview with Spin: How to Nail Your Agency’s Marketing and Generate More New Business Leads
We sat down with Maria Rubio, Marketing Manager at Spin, one of the industry’s top creative first social agencies, to get the inside scoop on how they craft marketing that not only strengthens the Spin brand, but continues to be a key driver of new business. From big picture strategy to topical trends that align with their values, Spin is the perfect example of agency self-promotion done right.
InterviewsBalancing brand and performance marketing in a sales focused business
In this session, Ben Cunningham (Director at IMA) and Chris Kelly (Head of Marketing at John D Wood) unpacked how a legacy estate agency is balancing brand building with performance-led marketing in an increasingly data-driven world.
InterviewsFrom Taboo to Talked About: How "Let's Open Up" Broke Down Barriers
In a bold and refreshingly candid session, Leith's Debbie Morgan and Hanx's Emily Prichard explored the thinking, process, and impact behind the ‘Let’s Open Up’ campaign - a brave initiative that spotlighted vaginismus, a little-discussed but common condition affecting many women globally.
InterviewsAs David Ogilvy said “You’ll never bore people into buying your product”
In this session, James Murphy (CEO at Ogilvy UK) and Lee Willet (Brand Director at Molson Coors) shared how iconic beer brands like Carling and Coors stay relevant in an ever-evolving, crowded market.
InterviewsWhat does it really take to launch GenAI at a big brand? The HSBC reality check
In this session, Kate Ross (CEO of eight&four) sat down with her client Steve Thomas (Head of Marketing Strategy and Global Delivery at HSBC Global Private Banking) to unpack the real-world use of AI in corporate marketing.
ArticleNavigating the New Landscape of M&A in the Agency World
Beyond the Sale: What It Really Takes to Merge or Sell an Agency
InterviewsThe Truth with Danny Whatmough - The Agency Curve Community
We sat down with Danny Whatmough, Co-Managing Director at Red Consultancy, to hear his view on the truth behind how brands engage with and buy agency services.
InterviewsThe Truth with Ed Knights - The Agency Curve Community
We sat down with Ed Knights, former Head of New Business and Marketing at Born Social, now Head of Growth at 50 Sport, to hear his view on the truth behind how brands engage with and buy agency services.
ArticleThe Best Agencies Don’t Win Pitches, They Win Trust
Winning a pitch is great. But if that’s the only way your agency secures new clients, you’re playing a high-risk game.